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#029 Building for Tech B2B with Lukas Hermann

Code and Conquer Podcast ↗ 🇺🇸

In this episode, I discuss how StageTimer grew to 10k+ MRR by carefully choosing which features to build and which to reject, plus my experience with one-time payment models and why I turned down a 500k acquisition offer.

#Episode

#Topics Discussed

  • Product development strategy - The art of saying no to features and knowing your users
  • B2B pricing insights - Why we introduced one-time payments to reduce 12% churn
  • Customer discovery - How 3 user calls can reveal your next level features
  • Building outside indie hacker space - Targeting event production industry instead of developers
  • Acquisition decision - Why I turned down a 500k offer and the real math behind it
  • German business challenges - Complex tax structures, bureaucracy, and why holding companies matter
  • Marketing without advertising - Word-of-mouth growth and documentation-driven SEO
  • Competition and clones - Dealing with open source alternatives and market positioning
  • Team building skills - Learning to scale beyond solo founder for bigger opportunities
  • The three mountain approach - Long-term vision from 1M ARR to moonshot projects