Building a Niche SaaS with your Spouse as Co-Founder
In this episode of The Bootstrapped SaaS Operator, I discuss how Stagetimer found its niche market in event production, the dynamics of working with my wife as co-founder, and the honest challenges of building a bootstrapped SaaS business.
#Episode
#Topics Discussed
- Finding a niche market outside the typical SaaS space - How we stumbled into event production industry
- Product validation and pricing strategy - Starting at $7/month and learning why customers churned
- One-time purchase model - Why we added 10-day licenses and how it reduced churn
- SEO growth from zero - Going from 0 to 10K+ organic traffic in 12 months with low-volume keywords
- Google Ads strategy - Achieving 200% ROI in a niche with little competition
- Word-of-mouth marketing - How 40% of customers find us through referrals
- Working with spouse as co-founder - The advantages and challenges of business partnership in marriage
- Building in public - Why I share openly and the feedback loop with other founders
- Founder challenges - The honest story about failed partnerships, tax issues, and mental health struggles
- Taking responsibility - How pushing through difficult periods builds resilience and knowledge